KUBO Philippine Lifestyle a news & lifestyle website for Filipinos around the world

KUBO is an online lifestyle magazine for Filipinos living outside the Philippines, mainly Filipino Americans. It keeps readers connected to home through stories on culture, food, travel, people, property and opportunities. Dekada built the website and has looked after it ever since.

Client

KUBO Philippine Lifestyle

Industry

News & Media

Services

Website development, Website maintenance, Domain & hosting

Websitekubo.com.ph

KUBO Philippine Lifestyle homepage on desktop

KUBO Philippine Lifestyle homepage on a phone

Content channels

Explore & Experience, Culture & Hot Stuff, Living & Leisure and Homeland Opportunities.

Topics

sub-categories readers can browse, from Destinations to Business & Finance.

Screen sizes

desktop, tablet and phone layouts for every story and section.

Looked after by

1 team

Dekada built the website and still maintains it today.

Their challenge

KUBO publishes a steady flow of stories across many topics, for readers spread across different countries, and it earns from advertisers who want to reach those readers. The website had to carry that volume clearly, feel like a magazine rather than a blog, and give every advertiser the right placement for their market.

A magazine-style homepage with room for many stories
Clear channels and topics so readers find what they like
Advertising that reaches a specific market, page by page
Sponsored stories for clients, given pride of place
A newsletter that grows a loyal audience abroad

The goal

“KUBO wanted to be an online home away from home for Filipinos abroad”

The website is the magazine. It has to showcase the stories beautifully, be easy to explore on a phone, and keep up with a team that publishes often.

The solution

We developed a fast, responsive magazine website: a featured-story slider, a Latest Stories row, and a block for each of the four channels with its own topic links and a Most Popular sidebar. Advertisers get banners in several sizes, each placed on the category pages that match their market, and sponsored stories written for clients can be pinned to the homepage slider.

kubo.com.ph

KUBO Philippine Lifestyle website, full page

Scroll the preview

What we built

A magazine website built to earn and grow

01 · Built for readers

A homepage that reads like a magazine

Readers land on a featured-story slider, then the latest stories, then a block for each channel. Every block links straight to its topics, so it is easy to keep exploring.

Featured-story slider and Latest Stories row
Four channel blocks with topic links
Most Popular sidebar and clear story cards

02 · Built for advertisers

Banners that reach the right market

Each client can run banners in different sizes, and every banner can target a specific category page. A property developer can appear only on Homeland Opportunities, while a beauty brand appears on Living & Leisure, so each ad reaches the readers it is meant for.

Several banner sizes for each client
Banners assigned to specific category pages
Placements between sections and in the sidebar

03 · Built for sponsored content

Stories written for clients, front and centre

KUBO writes blog stories for its clients. These can be featured and pinned to the homepage main slider, so a client story stays at the top for as long as the campaign runs.

Sponsored stories written by the KUBO team
Feature and pin a story to the main slider
Pinned stories stay put while new stories publish below

04 · Built to grow

A loyal audience abroad

A newsletter signup with a country field helps KUBO grow and understand its readership abroad, and social links in the header and footer keep readers following between visits.