A website that stands alone creates copy-and-paste work. Connected to your other systems, it can do that work for you.
What can be connected
- Enquiry forms to a CRM or a shared inbox.
- Newsletter sign-ups to your email marketing tool.
- Online payments through a payment gateway.
- Bookings to a calendar.
- Chat and messaging apps.
How it works
Most modern services offer an API, which is a secure way for two systems to pass information to each other. A developer writes the link between your website and the service, so a form submission arrives where your team already works.
Why custom beats a pile of plugins
There is a plugin for almost every connection, but each one adds weight and another update to manage. A purpose-built link does one job, sends only the data you need and is easier to fix if the other service changes.
Questions to ask first
What should happen if the other service is down? Who is told when a connection fails? What personal data is being passed, and is that covered by your privacy policy? Good answers to these prevent lost leads later.
Have a question about this? Send us a message and we will give you a straight answer. You can also read more about our website development service.