People decide whether to stay on a page within a few seconds. If the page is still loading, the decision is made for them.
What a slow page costs you
A visitor who leaves before the page appears never sees your offer, your prices or your contact details. On mobile data, which is how many customers will reach you, the effect is stronger.
Search engines also measure loading speed and use it as one of the signals for ranking.
The usual causes
- Photos uploaded at full camera size.
- Too many plugins, each loading its own files.
- Cheap or overcrowded hosting.
- Third-party scripts such as chat widgets and trackers nobody uses any more.
Fixes that make the biggest difference
Resize and compress images before uploading; this alone often halves the page weight. Remove plugins and scripts that are no longer needed. Turn on caching so returning visitors do not download everything again.
If the site is still slow after that, the hosting or the way the site was built is usually the cause.
Keeping it fast
Speed is not a one-time job. Every new page, image and feature adds weight. We check page speed after each round of changes so a site does not slowly drift back to being slow.
Have a question about this? Send us a message and we will give you a straight answer. You can also read more about our website development service.